Mossy Oak develops a whole new way of looking at entertainment on the web
WEST POINT, MS - Six months after its initial announcement at the 2007 Shooting
Hunting and Outdoor Trade (SHOT) Show in Orlando, the innovative new www.mossyoak.com
is now live!
Phase one of the Obsession at MossyOak.com launched July 18, 2007 and features a
variety of expanded and new proprietary features including: Internet television
and on-demand-video network, a My Outdoors community, an Ultimate Field Journal
system, custom weather forecasting, mapping and a "blogosphere" of celebrity interaction,
news and features.
The entertainment portal brings together a wide variety of online goods and services
never offered before in a single package, as well as a number of completely new
features. The goal of the site is to create an online community where sportsmen
nationwide can join the Mossy Oak lifestyle. Headlined by streaming video and online
television on demand as well as customizable weather, mapping and field journaling
capabilities, this is one home page to which hunters will be happy to return.
"There will be a reason for someone to come to this site every single day, for information,
for entertainment, to communicate with their friends," said Randy Russell, CFO/COO
of Mossy Oak. "That is exactly what we set out to do, specifically for the outdoors
Some of the elements of the new MossyOak.com include:
Mossy Oak Network, TV and Video On Demand
Making use of cutting-edge technology and the widespread distribution of broadband
and other high-speed internet services, the Mossy Oak Network delivers a variety
of high-quality video products through two formats. First, through Mossy Oak Network
TV, viewers can watch an ongoing feed of regularly-scheduled programs, pulling from
a line-up that includes programming made exclusively for the web and never seen
before anywhere else. Also, there will be favorite television programs from the
past by Mossy Oak Productions and by a growing list of producers from partner companies
such as Drury Outdoors, Ted Nugent, Scent-Lok, The Wild Outdoors, Roland Martin
Productions and more.
Subscribers receive access to their own personal web space in the My Outdoors element
of the site. Users will customize their very own element of the site with their
personal photos, videos, links, journals and blogs. Access to these personal pages
is controlled by the users themselves, so they can be seen by as few or as many
other users as they would prefer.
Subscribers get access to one of the most able and useful topographical mapping
functions found anywhere. Hunters can load maps of their own hunting locations,
then mark the maps for game activity, stand locations, trails and other key information.
These maps and notes can be archived for future reference, or printed out for use
among friends and guests.
Pro Blogs, How-To, News and Perspectives
Keep apace of the latest information about the outdoors and about issues of interest
to you with the Features element of the site. From cutting-edge equipment to in-depth
how-to information to news and opinions on the outdoor issues of the day, this portion
of mossyoak.com has it all.
Weather, just the way you want it
More than simply a link to the best radar and forecasting available, the weather
element of MossyOak.com makes that information relevant to everything else you
use on the site. Subscribers may enter and save information about their specific
hunting locations, then have the site track the weather for those places and send
them alerts when certain conditions occur or are forecast to occur.
"The key core areas of the site flow intuitively from one to the other," said Stuart
Whitaker, President of Mossy Oak Interactive, LLC. "When you're introducing so many
new concepts to the market, the interface just has to be easy to use or it will
turn the consumer off. We have so many new features the consumer can take advantage
of; we wanted to make it really easy to use."
Just like the outdoors itself, this website is one destination certain to have something
for everyone. It's just a matter of exploring what it has to offer. To visit the
site, simply point your Internet Explorer browser to www.mossyoak.com
The Obsession at MossyOak.com is managed and promoted within a new company named
Mossy Oak Interactive, LLC, a Haas Outdoors Inc. company.Haas Outdoors Inc. is
headquartered in West Point, Miss., was established in 1986 and is home of Mossy
Mossy Oak specializes in developing and marketing modern camouflage designs for
hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products
worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage
design, international licensing and marketing. Haas Outdoors Inc. markets its services
and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy
Oak Productions and Mossy Oak Properties.