ANOKA, Minnesota - Federal Premium Ammunition announces the unveiling of a new website at www.federalpremium.com>www.federalpremium.com . This contemporary site design makes the user experience simpler and more informative than the previous site, while integrating more video and interactive features than ever before.

User input drove the content

Federal based the information structure of its new website on the web statistics it had been gathering over the five years the previous site had been live. The company wanted to make sure the site was a reflection of the way real visitors use the content. A quick look at the home page shows a mix of imagery and simple navigation that brings the most important information to the forefront.

More videos and interactive content available

Two new features really stand out and help people choose their ammunition wisely:

• Video player: a new player shows the latest new product information, educational videos and new The Bullet Breakdown video that examines four bullet construction types and why they're built for different applications. It's a must-view for anyone wondering why there are so many bullet types available and includes dynamic ballistic gelatin shots.

Watch The Bullet Breakdown.

• Interactive rifle load recommendations: an online adaptation of the popular Interactive Rifle Ammunition Authority found at retailers across the nation-host Jim Scoutten leads hunters to the right bullet choice based on game, caliber and range. Go to load recommendations.

According to Kyle Tengwall, Director of Marketing for Federal Premium, "The new site is a great balance of information our customers want, take-you-there imagery and useful tools to help hunters and shooters make informed decisions and learn more about their passion."

Visit www.federalpremium.com>www.federalpremium.com to view the new site today and get everything from interactive ballistics to the run schedule and trailers for The Federal Experience TV show airing on VERSUS this fall.

About Federal Cartridge Company

Headquartered in Anoka, Minnesota, Federal Cartridge Company has been providing hunters and shooters with high-quality rimfire, centerfire and shotshell ammunition since 1922. It pioneered the Premium category of ammunition and is part of the world's leading ammunition manufacturer, ATK Ammunition Systems. For more information on Federal, visit www.federalpremium.com>www.federalpremium.com.

About ATK Armament Systems

Headquartered in Utah, ATK Armament Systems is the world's largest ammunition manufacturing entity generating approximately $1.5B annually in sales. The organization manufactures small caliber military ammunition, medium caliber military ammunition, medium caliber gun systems, rocket motors, ammunition propellants, commercial and military smokeless powder, law enforcement and sporting ammunition, ammunition related products and is the operator of two U.S. Army ammunition manufacturing plants. The organization employs approximately 6,000 people. More information is available at www.outdoorwriters.atk.com.

About ATK

ATK is a premier aerospace and defense company with more than 17,000 employees in 21 states and $4.6 billion in revenue. News and information can be found on the Internet at www.atk.com.